CASE STUDY


CHALLENGE

Our client was at a key stage in the development process in the year post-launch for a new treatment in the ophthalmology therapy area. CMC was tasked with providing a robust evidence package (CME-accredited) to a diverse group of healthcare professionals (HCPs) from around the world.

TRUTH

The educational needs for each country, and each HCP stakeholder group, varied considerably – a standard single-track meeting would not achieve the desired objective.

SOLUTION

Working with a Scientific Steering Committee, CMC delivered a 2-day, multi-track, CME-accredited meeting for more than 1000 delegates. We followed an interactive, educational approach utilising a faculty of 60+ experts. A parallel-track format with interactive workshops – delivered by knowledgeable, credible speakers (including patient groups) – provided a tailored, engaging programme. Feedback from the delegates confirmed that this meeting expanded their knowledge and understanding of the new treatment and was relevant for medical practice in their country.

Read about our service: MEDICAL EDUCATION

Read about our service: MEETINGS