(Photo of the team from left to right: Hayley Smith, Katie Mutter-Smith, Matthew Williams, Imogen Childs, Sarah Lewis and Nicci Little. Team members not pictured: Laura Sillett, Johanna Dixon and Maggie Formella)

Our CMC team in the UK took home the ‘Highly Commended’ award at the recent esteemed Pharmaceutical Market Excellence Awards, designed to recognize excellence and innovation in improving patient outcomes. The commendation was awarded in the category ‘Excellence in Healthcare Professional Education and Support Programs’ for the work of CMC Connect with AstraZeneca on their Immuno-oncology safety masterclass program.

The aim of this ongoing program is to improve levels of expertise and confidence amongst healthcare professionals (HCPs), ensuring patient safety and commercial success. Between January 2017 and June 2018, 23 ‘live’ masterclass meetings have been executed, reaching 483 HCPs across 15 countries. During the program, CMC demonstrated a significant shift in HCP confidence levels and steep advances in overall expertise.

Judge’s comment: ‘AstraZeneca and CMC’s campaign had remarkable reach and scale. It had an impressive impact on mortality rates and demonstrated correlation between the before and after effect. It is a novel approach to improving knowledge around clinical trials.’

Kirsten Parr, Head of CMC Connect, commented, “Huge congratulations to everyone involved in this project! It’s fantastic to see it getting this recognition which is very well deserved!

In addition, CMC’s four other entries were also selected as finalists at PMEA.

  • The Advancing ILD Research (AIR) educational series by CMC Affinity: category ‘Excellence in rare diseases and orphan drugs.’
  • FASENRA (a biologic therapy for severe asthma) by CMC Connect: category ‘Excellence in capability development.’
  • ADHD in adults Masterclass program (AIM) by CMC Affinity: category ‘Excellence in healthcare professional education and support programs.’
  • And finally… PMEA Support Agency of the Year!

Judge’s comment: ‘CMC demonstrated good metrics and a clear strategy. They have a strong staff retention rate, with a clear development plan, which resulted in high satisfaction scores from their team. After 25 years, CMC are still clearly ambitious, and this stood out in their entry.’

Alice Choi, Global Head of CMC, also added, “Five entries as finalists is a great achievement. Congratulations to the team, and you should all be very proud of your achievements.

Congratulations to all involved!

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